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Case Analysis Solution : Discussion Bid or not to bid

TO BID OR NOT TO BID Background : Marvin was the president and chief executive officer (CEO) of his company. The decision of whether or not to bid on a job above a certain dollar value rested entirely upon his shoulders. In the past, his company would bid on all jobs that were a good fit with his company's strategic objectives and the company's win-to-loss ratio was excellent. But to bid on this job would be difficult. The client was requesting certain information in the request for proposal (RFP) that Marvin did not want to release. If Marvin did not comply with the requirements of the RFP, his company's bid would be considered as nonresponsive. Bidding Process Marvin's company was highly successful at winning contracts through competitive bidding The company was proiect Driven ....

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Bid or not to Bid
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Bid or not to Bid

Question : 1. What other factors should Marvin and his team consider?

The factors to be considered during bidding
  1. Profitability
  2. Capability
  3. Chances of winning the bid
  4. Long term strategy of the company
  5. Potential risk assessment
Question : 2. Should they bid on the job?


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